When I saw the press release on the get Google Social Scene API I thought it sounded mildly interesting but not really compelling. Then I read this from a link on [url]http://www.simplebits.com[/url]: [url]http://bokardo.com/archives/why-im-excited-about-the-google-social-graph-api/[/url]. One of the annoying things about facebook, Myspace, linked-in, gmail, etc. is that all the contact/friend info is separate in each one other then facebook importing email contacts and the like. All google is doing is providing a format for sharing this info between apps much like atom and rss.