I recently ordered a pair of clogs from zappos - don't laugh, livng in sweden would hook you too. This morning, about two weeks after my purchase I received an email again thanking me for my purchase and asking me to comment on my purchase so that others could benefit from my experience. None of which is really out of the ordinary in today's market. My interest was raised once I followed the link...i know this isn't rocket science but, they took the time to not only allow me to comment free form - but prompted me with questions regarding the the product quality, look, comfort, and fit with survey style questions.

It's clear that while they are looking for customer comments, they realize that if left to a user's own devices they aren't goign to get the information that is going to best help them make a better product offering or experience. The questions are short, simple, and inobtrusive and take a second to answer and they get a wealth of relevant business information. Was the shoe the size you expected, was the width you expected, how was teh support...basically did we represent teh shoe correctly?

This type of form is perfect for a user like me. I don't tend to take a lot of time to fill out customer response forms especially in the free form variety. Even if I would have just filled in the customer text form - I probably would have been something like I love this shoe, very comfortable and love the free overnight shipping. But it's no extra effort to knock out the 3 radio button questions which will serve zappos purposes much more.

I have included a snap shot of the form .... like I said not rocket science but a good example, this is type of stuff our customers should be doing.

I have in included a screen shot.