1. Links are underlined.  Underlining is not used except for
   links.
   
   Rationale:  Customers can identify links.
2. The name of a link is the essentially same as
   the title of the page it goes to.  It is acceptable if one is
   plural and the other singular, if there is a difference in tense, case,
   articles, or the like, as long as the customer perceives that he got to
   the right place.
   
   Rationale:  Customers are confident
   that they are being taken to the correct page; terminology is
   consistent.
   
   Example:
   

   

   	Link	Title
   Good	...find the contact you want...	Contacts
   Bad	Permissions	Rights

Link Buttons

1. Links can also be used as buttons, either in
   menus (as in left navigation) or to have buttons will less emphasis or
   longer names than regular buttons.
2. If a button and a link do the same thing, they should normally have
   the same name.  For example a function might be on a menu or left
   nav because that is standard, but for emphasis or association with other
   controls, it might also appear as a button with the same name else where
   on the page
   
   Example: