Early registration ends today for "Starting the Conversation with Customers", a day-long workshop at Dell, Nov. 6, 2007.
Even if you can't go, http://www.socialmediaworkshop.com/ has some great slideshows giving overviews of social media issues and implications.
"Come join our Austin Workshop Team, Dell's Digital Strategy Team, and other social media champions to learn everything you need to know about how to Start Conversations with Customers. In this day-long workshop, you will learn how social media can propel your business to the next level and build stronger relationships with the markets you serve. Whatever your industry, if you are striving to launch a social media program and have real conversations with your customers, this workshop will prepare you for the journey ahead. If you have already embarked on the journey but need to get to the heart of what matters, this workshop will illuminate your path."
Have you seen some of the great things dell is doing?
So I was just at a conference where I had the chance to listen to some of the great things Dell is doing. They also just won a Groundswell award, Charlene Li and Josh Bernoff of Forrester Research are doing some interesting work around what they call the 'groundswell' - promise to write more about it in my blog.
Anyway, some great things that Dell is doing in particular:
1. the Direct2Dell blog.
2. They have redesigned their homepage to make social offerings much more accessible.
3. They have started using IdeaStorm by salesforce.com which is genius little tool for engaging users in product development.
4. They have created an entire team that does nothing but track what people are saying about them online - in comments and blogs. They are responsible for contacting people who have posted negative comments about Dell and work with the customer one on one to improve their feelings about Dell. They have seen the negative comments drop from 79% to 29% or something crazy like that.
I would also check out David Armano's blog, he's written some about his time spent at Dell and what he saw there in terms of what they are doing with Social Media.