This Summer's feature article of the Stanford Social Innovation Review is a great read - and great insights into our market

What Business Execs Don’t Know -- but Should -- About Nonprofits
Business leaders play vital roles in the nonprofit sector -- as board members, donors, partners, and even executives. Yet all too often they underestimate the unique challenges of managing nonprofit organizations. In this article, 11 executives who have played leadership roles in both for-profits and nonprofits reveal the critical differences between the two, and suggest ways that business and nonprofit leaders can use this information to create a more effective social sector.
http://www.ssireview.org/articles/entry/what_business_execs_dont_know_bu...